1. Check Travis is green on the latest commit
2. Increment the version in setup.py
3. Increment the version in doc/conf.py
4. Commit and tag
5. Push using --follow-tags
6. Check that the tests passed on Travis and it published to the Cheese Shop
6a. If it failed to publish to the cheese shop for some reason, run `python setup.py register` followed by `python setup.py sdist bdist_egg bdist_wheel upload`
7. Build the docs at readthedocs.org and increment the latest version
